Yesterday I’ve stumbled upon the first Volkswagen’s TV commercial of the after-Dieselgate scandal. At first sight, there is nothing different from the previous campaign: a car, its technical specification, the unique selling proposition and, final, a company full-screen logo. But, as they say, the devil is in the details. The commercial only mentioned the car … Continue reading Dieselgate Volkswagen’s Advertising Strategy: Thou Shalt Not Take the Name of the Brand Invain